Clients who hire me to coach them before and during their first investment property transaction ask how and when and where all the money came from Wall Street to buy so many thousands of rental homes. Answering them takes patience and detailed explanations as this is the first time in history such a platform of investment has occurred on such a massive scale.
This WSJ article does a solid job of discussing the backstory, the history, and leads with some hints about where the industry of property leasing is headed. After all, big investors have plopped $40,000,000,000 into buying 200,000 houses as rentals.
Some questions for you to ponder as you read the article:
As a small, private investor: How can you compete with these powerhouse-landlords on pricing, marketing, and profit margins?
As a property manager: What lessons can you take away from the article on how to educate your tenants about what’s going on in the rental industry and how it impacts them?